NO REALLY. WHY DO SO MANY PEOPLE WEAR CANADA GOOSE?
For those that don’t know:
This is their logo

and no, it has nothing to do with the actual goose.
Yep, it’s that coat that you’ve seen people wearing at school, on the subway, streets; everywhere. That poofy jacket with big fur, it’s a Canada Goose ’chilliwack’. Named after a city in British Columbia, the chilliwack comes in various colours.
Where can you buy it?
Holt Renfrew, Sporting Life, Harry Rosen, Stylexchange, Due West, various independent shops downtown, check their official website for more locations.
Now that you know:
Who you’ve probably seen wearing one:
- The spoiled
- The rich
- Owners of a blackberry or iPhone 4
- Asians
If you want one, ask yourself:
- Do you look good wearing it?
- Do you have intense levels of swagger?
- Are you loaded with money?
If the answer to any of those is yes, then you should totally get one! Not everyone should…
You probably shouldn’t get one if:
- You’re not cool.
- You’re a nerd. Especially the ones with glasses. Wear contacts if you want to wear Canada Goose. That’s right, I said it. Unless you have hipster glasses, you’re not an exception.
- You’re a fob. It depends for girls, but fob guys, you… just look wrong wearing one. Don’t do it kthx.
- You don’t know what “Holt Renfrew” is.
- You can’t afford it. Don’t think that your friend’s friend’s friend’s ‘hookup’ is going to give you an authentic jacket for under $300.
So why is it so popular? I started by asking people I’ve seen around with the jacket (I see over 30 a day). Here are snippets of what they say.






Unconvinced, I asked again. No really, why do so many people get it? I know you’ve seen flocks that travel together sporting Canada Goose in all colours walking around like they are celebrities. Really… why? Here’s what I think.
- The jacket stands out. It’s big and poofy, the fur is huge. Practically everyone knows it, or notices it. Even celebrities wear it. I’m pretty sure there’s a person that you find attractive that owns one. Think about it… it’s probably true.
- It’s like some kind of membership. Once you own one, you totally understand other people that own one.

It doesn’t just go for Canada Goose. What about UGGs? True Religions? Louis Vuitton? That ridiculous-looking brand called Affliction? I guess it’s all about being noticed and belonging. Not sure if anyone would admit it, but whatever works for them. For more on this, read up esteem under Maslow’s Hierarchy of Needs (psychology ftw :3 !).
So… do they think they’re better than us?
Probably.
But not all of them are conceited and cocky. Having the jacket comes with a huge weight on their shoulders too. Considering their perspective…
- The jacket gets super hot indoors till they start to sweat
- Carrying the jacket is a big hassle, the jacket is huge and their arms get hot from holding it
- They can’t do normal things such as washroom/water breaks without fearing their coat will be stolen
- Dry cleaning is expensive
Haters gonna hate.
Constantly worrying about the fur not being flattened can be tolling physically and emotionally.
Yeah, this actually happened.
There are actually many reasons why people get this jacket. It’s very warm; it’s not just to be cool. A lot of non-flashy people will tell you straight-up they own a Canada Goose for it’s reputation in quality.
Don’t want to be a part of the goose flock but want a cool jacket? May I suggest…
- Parajumpers (make sure there’s no dbag that has it at your school/social environment, this jacket is one up the Canada Goose in price)
- Moncler (also expensive)
- Dsquared (you probably can’t afford it)
- Moose Knuckles (do not google that with safesearch off… totally not cool when I did)
Good luck finding your perfect Winter jacket!
Yep… I had one all along… =)
Cheers to… probably over 50 of my friends that have Canada Goose too! =)
Lovers or haters, leave comments!




65 comments
Lester says:
Dec 7, 2010
Hahaha, why is this so true? Is there an American equivalent? I guess they can't use the "we need this jacket because it's warm" excuse. Damn Canada weather.
Razan K. says:
Dec 7, 2010
This article made me laugh! It's so true! I see the Canada Goose jackets everywhere and the people wearing it seem like they're some hot and exclusive bunch of self-proclaimed celebrities!
You should've mentioned Columbia jackets as an alternative, they're super-warm, great for skiing, and they're great for some of the less-hipster people out there!
Anon says:
Dec 7, 2010
So true, one of the most overused jackets in Canada. Yet everyone thinks they are approaching god like awesomeness when wearing it.
I also think it should be stated that real og's don't wear jackets LOL
DJ says:
Dec 7, 2010
lol wahaha nice job Annie. wonder where you got that pbi idea from lmao
Ryan says:
Dec 7, 2010
Haha – awesome article Annie!
Grayce says:
Dec 7, 2010
LOL
I remember discussing gooses with you!!
Hahhaa love your article, sis! <3
Jordan says:
Dec 7, 2010
Annie be chilling in her goose
writing this article. Shouldn't you be studying for exams? lol
Joseph says:
Dec 7, 2010
please, all about Nobis
hotdog says:
Dec 7, 2010
canada goose is for spoiled rich asians? so u recommend parajumper?? i dont think that makes any sense
BL_XX says:
Dec 7, 2010
HOTDOG = haters gon hate. You clearly lack the skills of reading comprehension.
sphynx says:
Dec 7, 2010
lol i wear glasses too
albert says:
Dec 7, 2010
parajumpers are definitely the douchier jacket.
i love my goose. and it's true that you talk to other goose-owners about your jackets, but hey, we shelled out a shitload of cash for them, and we love them to death. you'd do the same if you owned the same car, condo, watch, instrument, bike, etc. haters gon hate, but they're freezing their asses off.
great article!
Choi J Kyu says:
Dec 8, 2010
Nice Article!
I can completely understand your analysis in this article. Like much of everything else in the world, I feel it's just another trend/fad that will last for a short term until something new appears.
Living in a society where trends and fashion are constantly on the move, it's difficult to notice such cases here though. I'll take a walk outside and see something new everyday. It makes me laugh sometimes to think of how generic street fashion amongst youths in Canada has become. It almost feels as if some only wear the cotton to become the sheep…if you know what I mean. Of course I've also seen a lot of weird and outrageous stuff here as well, but it makes life interesting and allows a person to showcase a tangible extension of their personality.
The entire topic is debatable but I enjoyed reading your angle. Keep 'em coming!
P.S. Your illustrations are hilarious! You drew them, right? =]
Fai says:
Dec 8, 2010
Nice article Annie
I was actually considering getting a goose jacket too. But I don't think it would really suit me lol.
Anyway, good job! <3
vietb4l says:
Dec 8, 2010
LMFAO! Ahahaha Annie how bored are you, I thought the whole time it was a random article written by someone till I saw your name in the end. Great job, and humour =]
Asianprime says:
Dec 9, 2010
your so hot and shexy. Those pictures bring out your eyes very well
Andy says:
Dec 9, 2010
This was actually fantastic! And I'm sure everyone searched Moose Knuckles just because you wrote that
BB says:
Dec 9, 2010
Parajumpers ftw.
Mike says:
Dec 10, 2010
wow kool now i want a goose jacket even more! hahaha
i should drop by your place when i get one and show it off ^^
nice article (Y)
Namae says:
Dec 10, 2010
Awesome article! Now what about the PJS dbags?
WL says:
Dec 10, 2010
Very nice drawings annie! I'm a big fan of crude drawings too! (as you can see from my website) lol, dope stuff!
http://www.TorontoVintageBikes.com
->toronto's trust worthy vintage bike shop!
-Wl
Ryan says:
Dec 11, 2010
Mackage is also a nice choice for winter jackets. IMO warmer than the goose. Threw mine out last year. So played out.
LOLOLOLOL says:
Dec 12, 2010
LOLOLOLOLOLOL BABE… I LOVE YOU.. BUT CAN YOU NOT TOUCH THE FUR…
WRITE AN ARTICLE W/ COMICS ON PARAJUMPERS
Michael says:
Dec 12, 2010
Article = true story
Except: Me + biker jacket >>>>> Anyone with Canada Goose.
Win x9001.
ggkthnxbye.
Gigs says:
Dec 14, 2010
Awesome article psis!!!!
I love the cartoons, soooo funny LOL
Vickita B. says:
Dec 14, 2010
This is so true! Awesome article Annie.
Jan says:
Dec 15, 2010
It's funny that some call it a trend, obviously that do not know how long Canada Goose has been around. Great article but to the comment that carrying the jacket is cumbersome…..the Kensington has backpack straps to make carrying when you are very hot, very easy.
Stay warm Canada goose people!!
moo says:
Jan 15, 2011
flocking with the geese. oh annie.
<3
- iphone/goose hater.
love you~~~
Grammar Boy says:
Jan 21, 2011
there's a typo with your article. it should read "Canada DOUCHE" jackets. but for every bandwagon jumper who owns one within the last 4 years, keep on! gives me a great laugh when i see the sea of lemmings don their uniform. Arc'teryx ftmfw.
Coconut says:
Feb 2, 2011
People only wear Canada Goose jackets to be used as a social status. Remember when Columbia coats that were $400+ came out? Everyone had one.
Canada Goose will tell you that they market for "true-north expeditions", but we all know that's just a bullshit lie and that they really only cater to urbanites.
And I won't even start on the moral issue of the thousands of coyotes and geese that are farmed only for the intention of using their fur/feathers. Please don't feed me the "..I heard they use only roadkill fur…" crap either.
Until next time,
Justice says:
Aug 22, 2011
People dont just ues canada goose jackets as a social status item, the use them warmth and style. They are lab tested to be the most insulated jackets on the planet. And they do market for true north expeditions, they use them for artic research and style. and they dont only cater to urbanities………………………….. oh and by the way columbia sucks!
W_Oh says:
Feb 6, 2011
Where I come from, it is a cold cold place, this place is called Canada. In Canada people call it sometimes the Great White North, why white? Cause theirs snow, and a lot of it. Snow if cold too if you didn't know. And Canada Goose, is quite warm, very warm actually. And you know what we Canadians do when its cold outside and snowy? We shovel this snow off our driveways, ski, snowboard, and various other activities in the snow. That is why, I chose to buy and wear my Canada Goose. F U HATERS XD
Oi says:
Feb 8, 2011
Asians stop associating Canada with you. We accept you and let you live here but Canada Goose is not China Goose, Japan Goose, Vietnam Goose, South Korea Goose, or Asian Goose in general. It is Canada Goose. So stop trying to make this seem like an asian thing. You have your hello kitty and sushi as well as small penises and good work ethic deal with it. You drink shitty asian drinks not Canadian Beer. You eat snow, not play hockey, you watch anime not sports, you eat weird shit. You have popular shows of getting yourself beaten in humiliating ways for our pleasure.
jane hopkins says:
Nov 4, 2011
youre probably just jealous the asians can afford name brand shit and you can’t. deal with it.
Dude says:
Feb 9, 2011
To Ol:
I'm asian myself and your comment is very rude and offensive. The author of this article is stating what she view in the toronto life and what she see is MAJORITY of the people who wears Canada Goose are ASIANS. I get why you are mad but there is no need for the bashing. Canada is a multicultural country, we accept anyone for who they are. Isn't that what Canada is known for? This is the reason why I am proud to be a Canadian. You should know better, since you're white or should I say…Canadian. I'm embrassed to have people like you in our country.
C63AMG says:
Feb 16, 2011
Loveeee my CG.
Suck it, hater. At least I'm warm.
To OI: Seriously dude, get a life. Should we all fund a charity to send you abroad to expand your horizons? Might as well bash your face in the monitor you're staring at because that's made in China.
Mark says:
Feb 19, 2011
goose is so over playeed. maybe it was cool like, 2 years ago. and clearly you have no clue about brands because you don't even know mackage, and parajumpers are already being overplayed now since no one likes goose anymore -__-
gooses are so high school kids now cause its cheap..
amy says:
Mar 2, 2011
anybody have their rights of buying the kind of jackets they want and I don't see a reason why people are so judgemental to others that owns one? There is always something that one's prefer,and go ahead enjoy that,cos it's your choice. Don't group people up of what they have,you have NO RIGHTS to tell others what is right or wrong.MIND YOUR OWN BUSSINESS!! BTW, I DON"T own a Canada Goose!!!
TRUTH OR TROLL says:
Mar 10, 2011
I also own a CG but sometimes, when I see my Asian fellow wearing it, some of them just look like people from Up North which isn't good if you wanna show your social status…
Joe says:
Mar 27, 2011
Great article….. It’s weird because I was just a nice likable guy, then I bought MY Canada Gooose jacket and turned into a total dbag. But i think it was worth it because I also got a lot better looking and people think I am a celebrity!
mocha says:
Aug 23, 2011
haha GOOD article! SOOO true, but honestly parajumper is the same thing now not AS much, but considering you wrote the article in dec 10 by the end of winter almost everyone i see either had canadagoose or parajumper. This winter or next, parajumper will probably be the same
niggawithattitude says:
Sep 20, 2011
bitchniggas
srbinizkosovo says:
Oct 16, 2011
why do so many chinks by it? because their relatives didnt mkae it hahahahahhaa
itsme says:
Nov 12, 2011
SRBINIZKOSOVO … you are an ignorant envious dumb fuck that can’t even spell !!!
vanessa a. says:
Nov 20, 2011
it’s so freakin ugly and poofy but it’s really warm . and it dosen’t help that i’m asian because now i look like one of the typical asian douches …
PARAJUMPER says:
Nov 21, 2011
Canada Goose is overplayed BIG TIME. I was just at the mall yesterday and everyone and their mothers has one.
I love my PJS. =D
Allen Rudebwoy says:
Dec 5, 2011
Fuck Canada Goose
Norbis is better then Canada Goose
Allen Rudebwoy says:
Dec 5, 2011
Canada Goose is a good jacket it’s warm but I did research there is a better jacket. The Nobis is a better coat 100 percent downfilled. Canada Goose is only 50 percent downfilled.
opisaphaggot says:
Dec 5, 2011
This article sucks. And what does being Asian have to do with wearing CG? I’ve seen more white people wearing CG than Asians.
Cetnik says:
Dec 10, 2011
Asians ruin all brands, fuck. Your on the edge of ruining adidas for me.
Josh says:
Dec 23, 2011
Cuz Asians are the only ones who could afford them. They work their ass off while u sleep ur ass off. So stop whinning and grow up!
josh says:
Dec 23, 2011
You can’t judge how warm a jacket is by its brand gotta look at down fill power for down jackets. Most CG and moose knuckles have a DFP of 625 which is nothing. Same goes for Moncler. I personally recommend North Face, its got a DFP range from 600- 900. The North face Diez jacket with 900 DFP is only selling for $350 but looks way more sleek than the other brands plus the quality of their down is top notch…very warm and no funky smell.
Bert says:
Dec 23, 2011
Living in Toronto, it’s not cold enough to warrant CG. 95 percent of the time spent wearing it is indoors at a mall anyways.
Eric says:
Dec 29, 2011
Great article! I agree with a lot of the points here. Like Triple 5 Soul, TNA, and every other big brand, they will have their time to be popular then they’ll be out